Would you apply for a job if the classified ad looked like this?
Professional needed — Must have extensive knowledge of area and geography, exceptional interpersonal relations and superior negotiation skills. Willing to work nights and weekends. Will need to generate leads consistently (and handle rejection), since more than 75% of leads will not result in actual transactions. Contact us today!
I did. And I love it!
I think it’s important that you know just why I became a REALTOR® — and why I work so hard for my clients.
My Mortgage Background
During the real estate “boom” of the early 2000s — which became the real estate “bubble” that burst a few years later — I was actually working on the mortgage loan side of the business.
The first lender I worked for was one of the biggest names in the industry. And although I saw a lot of loan officers go for the fast and easy money, I refused to put people in loans that they wouldn’t be able to handle (especially the adjustable mortgages).
The second company I worked for was a much smaller lender, but the bubble at that time was about to burst (and the recession was beginning) — so the leads began to dry up and everybody was struggling.
I’m proud that I never put a client in a bad loan, and that I did my very best to clearly explain to each and every customer what they were getting into when they signed those papers. And those experiences would serve me well in future years, both as a REALTOR® and as a homebuyer myself.
Lessons Learned From Personal Experience
My husband and I have bought and sold a few homes, and we had different experiences each time — some good, some bad … but I learned something from each and every one of them.
I learned that every client (including myself) wants a REALTOR® who is:
- Hard-working. Someone who’s committed to doing the legwork to find the right place.
- Dependable. Someone who arrives at the right place at the right time — and is available beyond regular working hours.
- Honest. Someone who tells the truth at all times — even when it’s not what a client wants to hear.
- Attentive. Someone who listens to the client’s “wants” and “needs” — and doesn’t waste their time by showing them homes that are clearly not the right fit.
- Detail-oriented. Someone who makes sure all paperwork is accurate, and that every person involved in the transaction has all the information and forms they need.
- Knowledgeable. Someone who is up-to-date on market conditions and prices, geographic areas, communities, neighborhoods, etc. — and has resources such as lenders, appraisers, stagers, and other related professionals.
My 5 Goals For Every Client Relationship
- To help each client find the right home at the right price. I make sure their mortgage professional gets them the right type of loan at a good interest rate.
- To be friendly. We’re in a “people” business, and being professional and courteous helps put everyone at ease.
- To be honest. It’s how I am at work and in my personal life. I have no time for anything less than the truth, and my clients deserve 100% transparency.
- To be reliable. I will be there when I say I will, and my clients can depend on me for answers, advice and encouragement.
- To help my clients understand everything, every step of the way. Combining my mortgage experience with my personal home-buying knowledge, I’m able to walk my clients through the entire home-buying process.
The Bottom Line
I love my job. I get to help people find a place to live — whether it’s a single person or a big extended family — and I take that responsibility very seriously. I do my very best to make sure that they’re truly happy they chose me as their REALTOR®.
© 2014 Shannon Rubin.