Would you apply for a job if the classified ad looked like this?

Professional needed — Must have extensive knowledge of area and geography, exceptional interpersonal relations and superior negotiation skills. Willing to work nights and weekends. Will need to generate leads consistently (and handle rejection), since more than 75% of leads will not result in actual transactions. Contact us today!

I did. And I love it!

I think it’s important that you know just why I became a REALTOR® — and why I work so hard for my clients.

Image courtesy of jesadaphorn at FreeDigitalPhotos.net

Image courtesy of jesadaphorn at FreeDigitalPhotos.net

My Mortgage Background

During the real estate “boom” of the early 2000s — which became the real estate “bubble” that burst a few years later — I was actually working on the mortgage loan side of the business.  

The first lender I worked for was one of the biggest names in the industry. And although I saw a lot of loan officers go for the fast and easy money, I refused to put people in loans that they wouldn’t be able to handle (especially the adjustable mortgages).

The second company I worked for was a much smaller lender, but the bubble at that time was about to burst (and the recession was beginning) — so the leads began to dry up and everybody was struggling.

I’m proud that I never put a client in a bad loan, and that I did my very best to clearly explain to each and every customer what they were getting into when they signed those papers. And those experiences would serve me well in future years, both as a REALTOR® and as a homebuyer myself.

Lessons Learned From Personal Experience

My husband and I have bought and sold a few homes, and we had different experiences each time — some good, some bad … but I learned something from each and every one of them.

I learned that every client (including myself) wants a REALTOR® who is:

  • Hard-working. Someone who’s committed to doing the legwork to find the right place.
  • Dependable. Someone who arrives at the right place at the right time — and is available beyond regular working hours.
  • Honest. Someone who tells the truth at all times — even when it’s not what a client wants to hear.
  • Attentive. Someone who listens to the client’s “wants” and “needs” — and doesn’t waste their time by showing them homes that are clearly not the right fit.
  • Detail-oriented. Someone who makes sure all paperwork is accurate, and that every person involved in the transaction has all the information and forms they need.
  • Knowledgeable. Someone who is up-to-date on market conditions and prices, geographic areas, communities, neighborhoods, etc. — and has resources such as lenders, appraisers, stagers, and other related professionals.

My 5 Goals For Every Client Relationship

  1. To help each client find the right home at the right price. I make sure their mortgage professional gets them the right type of loan at a good interest rate.
  2. To be friendly. We’re in a “people” business, and being professional and courteous helps put everyone at ease.
  3. To be honest. It’s how I am at work and in my personal life. I have no time for anything less than the truth, and my clients deserve 100% transparency.
  4. To be reliable. I will be there when I say I will, and my clients can depend on me for answers, advice and encouragement.
  5. To help my clients understand everything, every step of the way. Combining my mortgage experience with my personal home-buying knowledge, I’m able to walk my clients through the entire home-buying process.

The Bottom Line

I love my job. I get to help people find a place to live — whether it’s a single person or a big extended family — and I take that responsibility very seriously. I do my very best to make sure that they’re truly happy they chose me as their REALTOR®. 

So now you know my story! Tell me yours — and how I can help you buy, sell or lease your next home. Contact me at 267.566.3448 or email me at shannon.rubin1@gmail.com today!

© 2014 Shannon Rubin.



My New (Work) Home: Coldwell Banker Apex, Realtors

Sorry for the lack of blog updates, but I’m back with good news and more helpful articles!


I’m proud to announce that I’ve joined the team at the McKinney office of Coldwell Banker Apex, Realtors. You can see the location on the Google Maps widget at the top-right of this page.

(I still live in Frisco, and will continue to serve all of my neighbors in Collin County — as well as Dallas, Denton and Tarrant counties.)

I’ve actually been with CB for several months now, and I’m truly happy with the support I receive from the rest of the team.



It’s the oldest and most established residential real estate franchise system in North America, with 82,000 agents in 50 countries around the world.

But it’s also known for being innovative — as the first full-service real estate brand to:

  • launch a national website

  • stream listing videos online

  • create social media and iPad applications

  • design mobile-friendly sites

  • and more


This doesn’t mean i’m changing — I’ll continue to work as hard as ever for my clients. Your real estate needs are my top priority.

But there are two good reasons this move is relevant to you:

  1. I’ll have the oldest residential real estate franchise system in the country supporting me as I work for you; and

  2. I can help you, your family and friends anywhere in the U.S. — by referring them to a trusted agent in the Coldwell Banker network.

No matter where my office is, my job is helping clients like YOU.

If you’re even just thinking about a move — whether you’re buying, selling or leasing — call me at 267.566.3448 or email me at shannon.rubin1@gmail.com today!

© 2013 by Shannon Rubin.

My Blog is Back — With A Brand-New Look!

Hope you like the blog’s new design!

Let me know if it looks OK to you — I want to make sure that any of the good people who visit me here can view everything clearly.



Right here the whole time, although I’ve sadly ignored my blog. But no more!

Top 7 Reasons I Haven’t Updated My Blog:

7. Have you been to the public splash parks in Frisco and Allen? I have!

6. I had to get through 46 episodes of “Chopped” on my DVR.

5. Coincidentally, I now know how to make a tremendous bread pudding.

4. I’ve been invited to lots of tea parties by my daughters.

(And you do NOT decline those invitations.)

3. I conquered a brief addiction to caramel macchiatos.

2. I was stuck in Tollway traffic.

1. I’ve been busy working with my clients — and they’re my #1 priority!


My move to Coldwell Banker, my next article on “Working with your Mortgage Lender,” and much, much more!

Buying, selling or leasing your next home? Call me at 267.566.3448 or email me at shannon.rubin1@gmail.com today!

© 2013 by Shannon Rubin.